YOUR PARTNER FOR 
CONNECTED FASHION SOLUTION

Fashion & luxury brands are entering a decade that will challenge current business models, our mission at URely is to support them in the transition towards circularity and sustainable growth.

PRODUCT
AUTHENTICATION
CONSUMER
INTERACTION
REVERSE 
LOGISTIC
OPERATIONAL
EXCELLENCE

A software suite to unlock
the power of connected products

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PRODUCT POWERED BY URELY
Interactions with URely in the last 12 months
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Blog

The challenges behind circular fashion

Circular fashion is now a big buzz word and each brand is developing its particular approach to it. It’s a new landscape for apparel, accelerated by the pandemic, that poses significant challenges for brands’ operations and supply chain.

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Product unique identification, the cornerstone of circularity

The rise of circular business models has made item identification very relevant, posing for brands a new challenge: how to make different systems based on different tags talk to each other so as to converge all data related to an item in the same place.

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Product Authentication, the time is now

If authenticity is a bigger concern to consumers than probably expected, it is, therefore, a bigger opportunity for brands that intend to act upon it. Authenticity is most likely the strongest hook to bring users onboard a multichannel experience that includes connected products.

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Fashion authenticity check, getting consumers onboard

Authentication of apparel products such as garments or accessories has been a concern for fashion & luxury brands for decades. The capability to tell a fake from an authentic item is a must if the item has your name on it.

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